Privacy policy

Alfred GIRAUD is owned by Craft Spirits, a private limited company.


Craft Spirits is committed to protecting and respecting the privacy of its consumers’ personal information. Looking after the personal data that we collect on our consumers is a priority for us and we want you to be confident that your information is in safe hands.

We’ve developed this Privacy Policy to let you know:

  • What types of personal data we collect;
  • How we collect personal data;
  • When and why we share it with other organizations, including the types of organizations involved;
  • How long we keep personal data for; and
  • The rights and choices you have with regards to your personal data.

What types of personal data do we collect about our customers?

  • Your name, age/date of birth (for age verification purposes) and location
  • Your contact details: postal addresses including billing and delivery addresses, contact telephone numbers
  • Details of purchases and orders made by you;
  • When you make a purchase or place an order with us, your payment card details;
  • Your correspondence and communications with Alfred GIRAUD;
  • Personal data which you have maybe shared via a public platform (such as on Alfred GIRAUD Facebook or Instagram feed);
  • Your communication and marketing preferences;
  • Your interests, preferences, feedback and survey responses;
  • Online browsing activities on Alfred GIRAUD website.

How do we collect your personal data?

We collect your personal data when:

  • You subscribe to receive our news;
  • You make an online purchase or place an order online for an Alfred GIRAUD product or merchandise;
  • You enter a ballot or competition related to Alfred GIRAUD
  • When you attend one of our events or visit one of our sites;
  • When you contact us, for any reason.

How do we use personal data?

Alfred GIRAUD (and trusted partners acting on our behalf) use your personal data:

  • With your agreement, to provide you with information, products or services that you request from us, or which we feel may interest you (but only when you’ve given your consent to be contacted by us);
  • We may send you personalized communications based on your preferences, and use of Alfred GIRAUD products;
  • To verify your identity and your age;
  • For crime and fraud prevention, detection and related purposes;
  • To enable Alfred GIRAUD to manage any customer service interactions with you;
  • To ensure that our web content is presented in the most efficient way for you and your computer;
  • To allow you to participate in interactive features on our website, when you choose to do so; and
  • Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority 
or in a legal dispute).

What is our legal reason for holding your personal data?

Data Protection Laws require us to state our legal reason for processing your personal data.   
We rely on your consent to send you marketing communications about Alfred GIRAUD. You can withdraw your consent to receive these communications at any time by using the unsubscribe button included in the communications we send you, or by contacting us at

Alfred GIRAUD also collects and uses your personal data because it is necessary for:

  • the pursuit of our legitimate interests (as set out below);
  • the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a consumer; or
  • complying with our legal and regulatory obligations.

Our legitimate interests

The normal legal basis for processing consumer data, is that it is necessary for the legitimate interests of Alfred GIRAUD, including:

  • selling and supplying goods to our consumers;
  • protecting consumers, employees and other individuals and maintaining their safety, health and welfare;
  • promoting, marketing and advertising our products;
  • understanding our consumers’ behaviour, activities, preferences, and needs;
  • improving existing products and developing new products;
  • handling consumer contacts, queries, complaints, or disputes; and
  • preventing, investigating and detecting crime, fraud, or anti-social behaviour and prosecuting offenders.

What are your rights?

You have a number of rights under the Data Protection Laws in relation to the way we process your personal data, namely:

  • to access your data;
  • to have your data rectified if it is inaccurate or incomplete;
  • in certain circumstances, to have your data deleted or removed;
  • in certain circumstances, to restrict the processing of your data;
  • a right of data portability, namely to obtain and reuse your data for your own purposes across different services;
  • to object to direct marketing;
  • not to be subject to automated decision making (including profiling), where it produces a legal effect or a similarly significant effect on you; and
  • to claim compensation for damages caused by a breach of the Data Protection Laws.

If you wish to exercise any of these rights, please contact us at

Who do we share your personal data with?

To effectively fulfil our obligations to you, and to provide you with certain benefits, we use a number of trusted and reliable third parties to carry out functions which involve the processing of your Personal Data.  These include IT, delivery and marketing service providers.

  • When you order products from our online shop, we will share your details with our fulfilment partner (currently Reservebar), who will process your orders as set out in our Terms and Conditions.
  • We use marketing service providers to administer services on our behalf, such as sending communications to our consumers, administering any promotions or ballots which we run.
  • Other agencies and fulfilment partners to administer events, competitions and brand programmers that you have opted into.
    Some of the third party service providers we use may be based outside of the European Economic Area, but we will only transfer personal data to these service providers where we are satisfied that adequate levels of protection and security controls are in place to protect your personal data.  We impose contractual obligations on service providers relating to data protection and security which means that they can only use your personal data to provide services to Alfred GIRAUD or to you, and no other purpose.

We may provide information to others (such as governmental or law enforcement agencies) in the good faith belief that such action is necessary to: (i) enforce or apply our Terms and Conditions; (ii) comply with any legal claims raised against Alfred GIRAUD; (iii) protect the rights, property or safety of Alfred GIRAUD; or (iv) protect the rights, property or safety of the public.

If Alfred GIRAUD becomes involved in a merger, acquisition, bankruptcy, or other transaction involving the sale of some or all of our assets, user information, including personal information collected from you through your use of our Website, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you, either through email and/or a prominent notice on the Website.

How long do we keep your personal data?

We will not retain your personal data for longer than necessary for the purposes set out in this Policy.  Different retention periods will apply to different types of data. If you wish to have your data deleted or removed please contact

How do we protect your personal data?

Alfred GIRAUD is committed to keeping your personal data safe and secure.  To prevent unauthorized access, maintain data accuracy and ensure the correct usage of personal data, we monitor and adjust our physical, electronic and managerial procedures to safeguard and secure the personal data we collect online.


If you have any questions or concerns about the way in which your Personal Data is processed, please contact


You have the right to complain about data protection matters to the Information Commissioner’s Office (ICO). The ICO is the UK’s independent body set up to uphold information rights.  You can find out more about the ICO on its website ( The ICO can be contacted by calling 0303 123 1113.


This policy may change from time to time. If we change anything important, we will notify or contact you.



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Alfred Giraud - French malt whisky
Alfred Giraud - French malt whisky